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Focus Groups: 41% of casinos. A focus group is a form of qualitative research in which a group of people are asked about their perceptions.


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It is important to understand the factors that motivate young adults to gamble online, including the role of social casino games. Through three focus groups with.


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Preparing for Focus Groups: Qualitative Research Methods

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A series of four focus group discussions of people known to be casino or horseracing patrons was convened in April and May to explore the issue of​.


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To better understand the potential link between social casino games and online gambling, we conducted three focus groups.


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A series of four focus group discussions of people known to be casino or horseracing patrons was convened in April and May to explore the issue of​.


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It is important to understand the factors that motivate young adults to gamble online, including the role of social casino games. Through three focus groups with.


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This is because there is growing concern that social casino gaming may be a '​gateway' to online gambling. Three focus groups (N = 21) were.


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This is because there is growing concern that social casino gaming may be a '​gateway' to online gambling. Three focus groups (N = 21) were.


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Thus, the greatest potential harms of social casino gaming might be to those who are exposed to social casino games and as a result subsequently migrate to online gambling. In fact, the Morgan Stanley Report explicitly stated that the migration of social casino gamers to online gambling is likely a focus of gambling operators. It starts on Facebook. The inclusion criteria were as follows: college students between 18—24 years of age who indicated using social media Internet sites a minimum of 4 times per week and who never gambled online. Well I think it is about the behavior of people. When you are 18, you can start gambling. Some found them to be boring, annoying, an avenue for procrastination, all consuming think about the games even when not playing , not sufficiently sophisticated enough i. Focus groups are a form of group interview that capitalizes on communication between research participants in order to generate data, and group interaction becomes an essential component of the methodology. Other participants, however, challenged this notion. Some of them [Facebook games] have micro transactions and that means that you pay for advantages in the games and you pay for that with real money. Upon providing informed consent, participants were asked to complete a brief questionnaire including demographic items. There was a general consensus that social casino gaming provides an excellent opportunity for learning how to gamble. Twenty-one themes emerged from the discussions with avid social media users. While not verbalized frequently, there was a general consensus nodding and agreement among the participants that social media is an integral and important part of everyday life, and that to not be part of it can be difficult and isolating for some. From the background questionnaire, the vast majority Moreover, all participants expressed awareness that social casino games were available on Facebook and reported exposure to them via advertisements and newsfeed posts. Specifically, some argued that social casino games were sufficiently enjoyable and there was no need to seek real gambling experiences on other sites. In sum, there is preliminary empirical evidence to suggest a link between social casino games and online gambling. This represents a significant gap given young adults are frequently exposed to and are players of social casino games. Additionally, participants were provided food and beverages throughout the course of the focus groups. There was a good deal of resentment expressed over how Facebook now charges money to players for certain games in order to enhance and prolong their play and thus be more competitive. We recruited social media users as we posited avid social media users who have regular exposure to social casino gaming could contribute meaningfully to our understanding of some of the influences leading to online gambling. Indeed, gambling operators have begun purchasing, merging or partnering with social casino gaming companies Sapsted, ; Schneider, The ubiquity of social casino advertisement might be a concern as social network ads are the most common way players learn about new social casino games www. One means to achieve this end may be to increase the frequency and magnitude of wins social casino gamers experience during play particularly in comparison to what is typically experienced when gambling. Second, while there is generally a paucity of research on social casino gaming, there is little to no research examining the influence of social casino gaming in this specific age population, a gap we aimed to address in the present research. With no actual money being risked, it would be easy to assume engagement with such social casino games is a benign form of entertainment. Thirty young adults 17 males, 13 females enrolled in one of two large Canadian universities were recruited for one of three focus groups. Specifically, participants noted that social media sites serve as a way for youths to learn the rule of particular gambling games and become familiar with how to play via the social casino gaming opportunities. It was argued that since social media sites are designed to connect people within a social forum, the idea of having the option to play games within a social context makes perfect sense. Frequent users of social media sites are exposed to a plethora of online gambling-like activities including poker or casino-type activities, played with virtual money. People are lazy in general. I tend to separate having fun and earning money as two different concepts but to some people who are willing to take chances and risks it is definitely something they will try at some point. The explicitly expressed hope among gambling operators is that exposure to social casino games will result in migration to gambling Morgan Stanley Report, It is well established that social casino games have become immensely popular on social media sites, with over million active players worldwide Martin, In this light, avid social media users represent a potentially vulnerable population that may be at risk for the influence of social casino games. Upon arrival, all participants were provided with a description of the study objectives and were asked to read and sign an informed consent indicating they wished to participate in the current study. It feeds your ego and your self-esteem when you get lots of points. The initial categories generated by the data were highly consistent between the two raters in regards to general themes and number of categories. All participants were orally debriefed and provided with a written debriefing form upon completion of the focus group session. All participants were provided with sufficient information needed to provide informed consent to participate. Most university students are broke. Importantly, a number of participants spontaneously mentioned that they thought social casino games on social media sites helped promote and pave the way for online gambling. Given social casino games may influence the transition to online gambling, more research is needed to understand the potential link between social casino games and online gambling — especially among populations that may be vulnerable to the effects of social casino games. Social media games were described as being very addictive in nature, resulting in obsessive-type behavior preoccupation even when not playing. A few participants noted that their ego was nourished and enhanced with such games. Category names were reached through consensus after discussion between raters. Moreover, participants were informed they were free to withdraw their consent at any time during the study without penalty. Some were adamant that there was not a link between social casino games and online gambling, and if there was, that it had more to do with individual characteristics rather than the games themselves. They had a hard time with the transition from playing online for free, to paying for playing online; and they were losing like hundreds of dollars. We did so because we were interested in the extent to which social media users in general were aware of social casino games as a result of advertisements, friends playing the games, Facebook newsfeeds and their perceptions of these games. We need these free games.

The potential link between social casino gaming and online gambling has raised considerable concerns among clinicians, researchers and policy makers. Importantly, some participants expressed a belief that there is a direct progression from social casino gaming to online gambling. It should be noted casino focus groups we did not restrict our sample to social casino games users.

To this end, we recruited a sample of emerging adults i. Once you start gambling, you think I can gamble now. Aside from advertising for online gambling sites as well as land-based venuessocial media users are increasingly provided with the opportunity to engage in gambling-style activities through a freemium model i.

In this light, the overall objective of the current research was to explore the potential association between social casino games and online gambling. Each focus group was recorded with use of digital recording devices two were used at each session to ensure no loss of data and the capturing of all casino focus groups.

Facebook is just a place to learn. For example, one participant noted:. Moreover, akin to betting with real money, social casino players can purchase virtual credits known as micro-transactions for extra features or extended play, making the games casino focus groups similar to gambling Griffiths, Furthermore, in some jurisdictions e.

One reason why people may be likely to transition from social casino games to online gambling is that they share many similar characteristics.

The data was reviewed two more times to resolve any disagreements. To learn how to gamble. Each group lasted approximately 60—75 minutes in duration and discussions were conducted at two Canadian Universities in Montreal and Ottawa. One hypothesized mechanism by which social casino games may lead to online gambling could be due to the structural characteristics of social casino games.

There were, however, mixed feelings about the games overall. The potential link between social casino gaming and online casino focus groups has not been lost on gambling operators.

It makes no sense to pay money to get things that accentuate your play in this fake world. While many young adults in our focus groups felt immune seating theater pala chart casino starlight the effects of social casino games, there was a general consensus that social casino games may facilitate the transition to online gambling among younger teenagers i.

Some people are more competitive and are more likely to want to step it up, but some people are just happy playing for fun.

Discussions were subsequently transcribed and coded. The argument is that people are at times reluctant to play casino games given they perceive themselves as lacking sufficient skill. Two coders independently reviewed all transcripts. The curiosity is one of the things that we always have and if you can play for free then you want to try it and if you discover that you are good at it then why not just put some money and you might win for real. The results of the present research point to the need for more study on the effects of social casino gambling as well as a discussion concerning regulation of social casino games in order to minimize their potential risks. The most verbalized aspect of social media pertained to the games that could be played in a social way. The present research used multiple focus groups to collect qualitative data on social casino games and their potential link to online gambling. Social media was credited for keeping people connected, informed via pictures and status updates, access to news , and the enhancement of self ego building. We chose to recruit a sample of emerging adults for several important reasons. That is, participants relished the idea of playing social casino games and watching their score e. So people can actually spend money to waste more of their time. A licensed clinical psychologist trained in conducting focus groups led the discussions, accompanied by two note-takers. So I think this is where it sends a bad message. By playing for free on social casino applications, individuals can become comfortable with the game before advancing to online or land-based casinos to play with real money. My friends started playing on Facebook to learn and now they are playing on Poker Stars. It depends on the person. Unfortunately, however, when players experience an increased amount of wins on social casino games, they may have an unrealistic evaluation of their own skills and, therefore, believe they are able to be highly successful should they transition to actual gambling. NVivo 10 qualitative research software was used to organize and quantify the data. The gambling industry has always relied on technology and technological advances to drive its profitability Turner, One such advance is the Internet, where social media sites e. Unfortunately, however, there is a paucity of research examining this potential link, especially among young adults. Many participants spontaneously mentioned that social casino games were a great opportunity to build gambling skills before playing for real money. Herein, we provide the results of a focus group study conducted with avid social media users who have regular exposure to social casino games. Thus, significant portions of young adults who use social media are exposed to and engage in social casino games. The second most referred to issue was the loss of control.